We are pleased to invite you to our July Luncheon featuring Philip Morris Japan’s Journey Toward a Smoke-Free World. Ms. Liz Kim, Ms. Shikha Mahajan and Ms. Cecilia Siu will share how the company is transforming from traditional tobacco to innovative smoke-free products. Discover how Japan is leading this global shift through new consumer experiences and bold milestones. Join us and be part of the conversation shaping the future of the industry.
Redefining the Future: Philip Morris Japan’s Journey Toward a Smoke-Free World
A smoke-free future represents a bold but necessary transformation for the tobacco industry. Traditional models of tobacco manufacturing are giving way to innovative, science-based smoke-free alternatives that aim to shift public perception and drive lasting behavior change. As part of this global transformation, Philip Morris Japan is playing a pivotal role in reshaping how an entire industry operates.
In this talk, Ms. Liz Kim, Director Marketing, Ms. Shikha Mahajan, Director Consumer Experience, and Ms. Cecilia Siu, Director of Communications of Philip Morris Japan will share the strategic journey that is redefining the company, from conventional tobacco to global leadership in smoke-free products. The presentation will delve into the innovations that have fueled this shift, including the evolution of consumer experiences, transformation of retail and communication channels, and a decade marked by bold milestones.
Japan stands at the forefront of this movement. The PMJ team has become a launchpad for global talent, influencing strategy, design, and execution on an international scale. Their work demonstrates how local innovation can create global impact. This transformation presents a powerful opportunity, not only for Philip Morris, but also for forward-looking marketers and changemakers who want to shape the future. Join the conversation. Be part of the change.
| Date: | Tuesday, July 8, 2025 |
|---|---|
| Schedule: | 12:00 – 14:00 (D.O. 11:45) |
| Venue: | Shangri-la Tokyo, @Conway 2 & 3 (27F) Marunouchi Trust Tower Main, 1-8-3 Marunouchi, Chiyoda City, Tokyo 100-8283 (MAP) |
| Fee: | • Members: JPY 6,500 or 1 SCCIJ voucher 2025 • Non-members: JPY 8,000 |
| Registration: |  *Deadline: July 2, 2025, 23:59 JST* *No-shows/cancellations after the deadline will be fully charged.* |
| Concept: | • This event consists in a 3-course lunch followed by a presentation (and Q&A). The setting is ideal for networking. • Participants are typically members of the Swiss-Japanese business community, but non-members are also welcome to join. • Seats are not attributed (free seating). • Dress code is business / business casual. |
| Disclaimer: | • The SCCIJ may film and take photographs of this event. If you participate, please be noted that these pictures and videos may be used in various media, such as the SCCIJ website, SCCIJ social networking sites, and SCCIJ promotional materials. If you do not want to appear on these pictures and/or videos, kindly notify the SCCIJ staff at the event. • The views expressed by the speaker(s) do not reflect those of the SCCIJ as an organization. |
| Inquiries: | By e-mail to info@sccij.jp |
Biography of the Speakers
Ms. Liz Kim is Director of Marketing and a member of the management team at Philip Morris Japan. With over 20 years of international marketing leadership, Ms. Kim has held senior roles across Korea, Hong Kong, Malaysia, Singapore and the global operational headquarters in Switzerland. She served as General Manager for Singapore before moving to Switzerland to lead global brand strategy for the SFP portfolio. As Global Head of Live Platforms, she successfully accelerated the growth of the heat-not-burn category through a two-tier portfolio strategy. Since 2024, Ms. Kim has led Brand Marketing, Consumer Engagement, and Brand Experience in Japan, and in 2025, she assumed her current role as Director Marketing. She continues to shape the strategic direction of one of the company’s most dynamic markets, driving innovation and consumer-centric transformation.
Ms. Shikha Mahajan is a senior leader and a part of Philip Morris Japan Management Team, currently heading the Consumer Experience function. With over 15 years of experience across India, Hong Kong, Australia, and Japan, she has led transformative commercial and consumer strategies across diverse markets. Ms. Mahajan played a pivotal role in the regional rollout of heat-not-burn products and spearheaded the launch of ILUMA in Japan, a landmark initiative that delivered both exceptional consumer engagement and strong business outcomes. Her leadership is marked by strategic foresight, operational excellence, and a deep understanding of consumer behavior. Today, she drives cross-functional alignment and innovation to accelerate the company’s vision of a smoke-free future.
Ms. Cecilia Siu is Director of Communications at Philip Morris Japan, where she leads corporate, regulatory, digital, and consumer communications. Since 2019, she has driven initiatives that strengthened stakeholder engagement and elevated the company’s public and brand narrative. Previously, Ms. Siu was Director of Communications, Brand Experience, and Corporate Citizenship at IBM Japan. She was responsible for corporate affairs, public relations, employee and executive communications, and social impact programs, shaping IBM’s voice both internally and externally. Earlier in her career, Ms. Siu held dual leadership roles in Marketing Communications and Corporate Communications at GE Healthcare Asia Pacific, a division of General Electric. She pioneered several first-of-their-kind programs for GE in the region, including the 2011 launch of the “healthymagination” initiative. She holds a BSc in Psychology from McMaster University in Canada and brings a global perspective shaped by her experience across multiple countries.
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